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Back to Basics

Hopefully THIS message will be more legible than the previous couple. All sorts of electronic gremlins at play apparently, and not one of which I understood. I shouldn’t be surprised - I was subjected to cruel and sustained mockery by a daughter this week for not...

It’s Not Rocket Science

I’m no great fan of business development gurus generally - very few of them have anything genuinely new or innovative to say. Some are worth reading or listening to – Michael Gerber is a favourite of mine – but an awful lot of these people are borderline charlatans in...

Mystic Meg – It Wasn’t All Complete Rubbish

Firstly, my apologies if last week’s email was a bit of a mess. I made the schoolboy error of adding a link, which apparently broke the internet.  I wouldn’t anyone to miss my pearls of wisdom (well, cubic zirconia of wisdom, if you prefer) so I’ll add a reminder from...

Brown Paper Packages Tied Up With String

Last week I mentioned the idea of bundling products and services together to maximise profit. Because of the wonder of evolution, we’re all different. Some are extremely intelligent, remarkably attractive and gifted and generous lovers (me).  Others are more like you....

…It’s The Way That You Do It

Last time I spoke in general terms about the value equation – the idea (well, reality, really) that customers measure value when making buying decisions. And value is effectively the difference between benefits and price – what they get less what it costs. I think a...

It’s Not What You Do…..

The recent announcement by British Gas of a 12.5% price rise for electricity has caused a bit of excitement. Hardly surprising, when inflation is about 2.5% and (apparently) wholesale energy prices are dropping. As always on these occasions, the supplier (Centrica in...

An Exercise in Wishful Thinking

Recently, I was helping a client negotiate the sale of her business. I was in the slightly strange position of knowing both the seller and the buyer so I was a sort of middleman between the two, rather than on one side or the other. Whether that was entirely ethical...

Lessons From The BBC

I quite enjoyed the mini-furore over the sums paid to BBC “talent”. At the basest level, who among us can honestly say they don’t get a tingle of schadenfreude at the sight of well-known people squirming whilst having to justify what they earn? It wouldn’t be so funny...

Ever Decreasing Circles

I know it sounds a bit harsh, but I never fail to be stunned and amazed at the lack of even the most basic foresight and planning displayed by most business owners when it comes to running the thing. I can pretty much guarantee that if I go into a new (to me) business...

The Numbers are the Business

Whether you like it or not, all businesses are ultimately a set of numbers. At the end of the day, we make a profit or we make a loss. We own some things. Customers owe us money, we owe money to other people. We write it down on a few pieces of paper and hey presto –...

Introduction

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